Innovations in media marketing: make way for the book-trailer. Times change and so do tools. Book publishers are now exploiting the internet and youtube with this new format.
Booktrailers are video format previews to help you get a feel for the atmosphere of a novel and its plot.
These films will take centre stage at the trailers film festival in Catania, Italy in September.
In the meantime you can check out book-trailers.eu (for the time being only in Italian).