After the first events in Piaza Duomo with a crowd of more than 50,000, the second version of MILANO LOVES FASHION like last time it amazed everyone as we experienced a parallel reality of imaginary landscapes, real and virtual bodies and fade-out effects.
This time the C’N’C Costume National FW10-11 show was streamed over the web on the web from the C’N’C site and Costume National’s I-Phone Application. Reporters took part in an on-line press conference with Ennio Capasa ready to answer their questions on a chatline. .
This was a true digital event that conquered both Milan and the net.
Thanks everyone!
NATURE ROCK: Ennio Capasa’s new collection for C’N’C is a synthesis of nature and street culture – a mix of the organic and the inorganic with extremely feminine silhouettes perfect for every situation. If you will, a rock and roll spirit that accommodates the wish for simple warm and handy items. .
The collection’s strong point is its wool knitwear which is either really light and soft or thick and warm: coats and outer items are warm and heavy while dresses are light with wool on the front and nylon at the back.
The collection’s colour palette is made up of natural and urban hues: sand, dust, sylvan green, burnt earth and coal.
A collection with a rock and roll spirit and an elegant mind – super-slim, really long, sullied, over-dyed jeans – decorated with burnt sequins.
Lengthy jackets and fringed coats with clear-cut silhouettes . Button-less attire to be done up with belts, buckles or zips.
And then the bags – opulent and spacious – made from ultra-soft leather or vegetable suede and just great for matching with suede-based, high-heeled military-looking boot
The icon Pixie Geldof and Anton Capasa, open the collection.
A comment about the Collection:
“The Fall fashions of C’N’C Costume National are some of the prettiest designs I have seen so far in New York and Milan. The layers and lines and curves and styles of knit and wool sweaters and jackets and leggings and boots and Autumn/Winter fashion are gorgeous, intricate, and original. Scarves and sweaters that flow and enlace each other like trellis of leaves and fall flowers cascading in the November wind. They are all lovely and should be a “smash” when they are sold in stores and shops and boutiques. Superior work, M. Capasa and crew! Your fashion is designing style with comfort and class sustaining feminine fashion as foremost in essence.”
As well as the models and clothes of C’N’C CoSTUME NATIONAL‘s FW 10-11 collection, the catwalk featured a multi-faceted tunnel creation enlivened with virtual landscapes. The concept, an idea by the designer himself, symbolizes a parallel reality in which nature and fashion blend and interact – a harmony of imaginary landscapes, body and clothing items that dissolve into one uniqe sequence. These highly original effects were created by Diana E. Le Quesne, the internationally celebrated creative and movie director who specializes in digital-motion films. She is constantly on the lookout for experimental contexts in the fields of fashion and design.
It can get pretty frantic backstage – the models arrive in a rush, often fresh from a previous show, zigzagging among reporters, buyers and photographers. Here they come, hair in the wind with their sporty of desperately casual chic look. They finally sit down to let expert hands arrange them for the parade. In a few minutes they are ready – their hair transformed into styles that complement the clothes they need to present. See how it all comes together in the flickr album screen show.
She was the first onto the catwalk Ennio Capasa’s most multimedia fashion parade. Pixie Geldof, the sister of Peaches and Bob’s daughter was the first to cross past the white block in the middle of the C’N’C runway. We caught up with her back stage of the event during a rare moment of relaxation.
On hand to warm things up at the after-party following the C’N’C show were The Fischerspooner, the New York electro-clash band, famous for their eccentric theatrical performances ablaze with colour and effects. Their jaggedly robotic sound which flirts with electronic dance music went down a storm with the DJ set at the fashion parade. We ran into the duo Warren Fischer and Casey Spooner at the C’N’C showroom while shooting with Diana E. Le Quesne.
Inside the Via Fogazzaro showroom everything is ready for the fitting test, make-up and hair styling. Follow us and participate directly in the event by logging onto the cnc-costumenational.com website as well as Costume National’s I-Phone Application – from 7pm (Milan time).
Will be a unforgettable show based on the interaction between the real and virtual world.
Don’t miss it!
Last season 50,000 of you followed us in Piazza Duomo at “Milan Loves Fashion” and it was a truly memorable event for the city and fashion throughout the world.
Today we are delighted to invite you to a new event destined to be even more spectacular! The venue is the famous Milan Teatro dell’Arte della Triennale.
Lead player on stage: C’N’C Costume National fashionwear with music by Fischerspooner and all of you. Yes absolutely everyone even if you’re not in town because you can
participate directly in the event by logging onto the cnc-costumenational.com website as well as Costume National’s I-Phone Application – to follow the catwalk parade, concert and party afterwards.
Make sure you don’t miss this historic event based on the interaction between the real and virtual world – a place where nature and technology come together and blend into one.
Stay tuned!
Ever wanted to manage your entire music collection on your coffee table? We were able to experience this amazing convenience thanks to Idan Arbel and Dana Yichye and their latest creation called: “Amusity.” This is a digitally-wired table with a screen on which you can watch video, listen to music and obtain supplementary information on tracks by handling just two controllers that slide on the table’s surface. For the time being it’s still in its conceptual phase, though.
The Best Buy chain of stores is launching a campaign to recycle electronic goods and to publicize the operation it is displaying some pieces in an enormous message in Times Square. The written words are made up of a myriad of appliances. So what’s being recycled? Everything – including products made by the competition!
The latest frontier in marketing competition in video format is called “Beamvertising” and it really is quite an awesome concept. It’s provided by the Lumina Motion company in Santiago, Chile and projects video and images onto anything. From now on keep an eye open for what might be happening on the walls of your city! Read the rest of this entry »
If you’re in the mood for anticipating future events then log onto Flickr to see all the backstage photographs of the C’N’C Costume National PE 2010. The campaign’s atmosphere, breaks between models exiting and entering, the sets, people in the crew and Dan Martensen’s work. Check out also our Los Angeles trip’s diary
Backdrop to the set? Venice Beach, Los Angeles. The main players are the offspring of some true rock legends such as Theodora Richards, diaghter of mythical Keith, Max Kamins, bass-player of the Young Lords and son of record producer and ex-leader of the Electra Mark. These CHILDREN OF ROCK have got rock and roll in their blood!
Just look at how they move on the set of the new C’N’C Costume National PE 2010 advertising campaogn photographed by Dan Martensen.
“The children of Rock’n’Roll have rediscovered commitment without abandoning amusement, just like their fathers but with more sensibility. They love and respect the environment, but they would never stay away from the city. They love the new just like the old, they live of contradictions dressing accordingly, by mixing street-wear and underground culture”. Ennio Capasa
Ennio Capasa combines C’N’C CoSTUME NATIONAL’s SS2010 soul to the Children of Rock, expression of a generation that has absorbed, adapted and induced Rock’n’Roll.
Theodora Richards, daughter of the legendary Keith, and Max Kamins, son of record producer and Electra’s ex leader Mark, star in the campaign.
Theodora, known for her very recognizable rock-chic style and passion for drawing and painting, and Max, the Young Lord’s eclectic bassist, are the iconic interpreters of the brand’s spirit. Ennio Capasa trusted their irrepressible personalities making them responsible for the decision of the outfits worn for Dan Martensen’s camera.
The campaign was shot in Venice Beach, Los Angeles.
Sync this event in your phone and organizer now! The Glasshouse in Milan’s via Fusetti for the official presentation of CoSTUME NATIONAL and C’N’C’s new PE2010 press campaign.
On one hand the new campaign harks back to an imaginary world inspired by NATURE and PROGRESSIVE ROCK with photographs by Glen Lunchford for CoSTUME NATIONAL – portraits that come together to compose a manifesto of metaphors and allusions, memory and future times in which the main players are Karmen Pedaru, Christian Brylle and some key symbols of nature: the Dove, freedom and conscience, the Horn, strength and virility.
On the other, we have California sunshine and the children of Rock’n’Roll. Kids who have rediscovered their commitment to a better world without losing track of the need to have fun – just like their parents but with more poetry. Key players are Theodora Richards, daughter of legendary Keith and Maxwell Kamins, son of the record producer and ex-leader of The Electra Mark, photographed by Dan Martensen.
4.30 pm Final shoots!
And at last we have the definitive choice for C’N’C’s next campaign. Of
course this is just a foretaste! You’ll have to wait till 2010 for the
official pictures!
Second location: this time Dan opts for the outside area of his house among
electricity cables, views of buildings and fences.
The sun at 11 am is heating up! It’s already 21° C.
It’s fun to remember how different things are in Milan now. Lucky us!
Next it’s time for a lunch break and as many cupcakes as you can eat!
First shoot outside. Direction: Venice Beach. The coffee’s finally taken
effect.
The Californian light’s really bright making really strong contrasts.
At 8 in the morning the beach is already crowded with surfers.
We stay outside for around an hour and a half in all changing location three
times. We then go back in for a change of clothes.
Meeting point fixed for 6 am at Venice Beach.
There’s a pungent flavour to the air. We watch the sunrise – a fully-laden orange
The venue is ANGELUS PLACE in Dan Martensen’s place – he’s the campaign’s photographer and has rented a pad in Los Angeles.
The stylist, photographer, make-up artist and the models are here already.
We make the most of a long coffee to shake off our sleepiness!
California sun and the sea at Venice Beach. Ennio Capasa has chosen the golden coast of Los Angeles for the next C’N’C campaign. Shooting’s scheduled for tomorrow morning at six o’clock.
….and in the meantime the team’s allowing itself some relaxation down on the beach!
“After the success of Milan Loves Fashion, I am pleased to present to Moscow my “Children of Rock”. A new generation that has absorbed, altered and contaminated the spirit of Rock”. Ennio Capasa, designer
On October 22nd Ennio Capasa will take on the catwalk of the Russian Fashion Week collection the SS2010 collection of C’N’C CoSTUME NATIONAL.
The Italian Day, of which Ennio Capasa will be the special guest, characterizes the timing of the Muscovite shows. The Italian day is organized with the support of CNMI-Italian Fashion Chamber.
It’s a Sunday of “total craziness” as we accompany a crowd of adoring teenage girl fans to the C’N'C Showroom to wait for their idols the band Tokio Hotel. It is all part of a competition held by UNIVERSAL who have given 500 lucky winners the chance to witness the official launch of Humanoid, the band’s new album.
Ennio Capasa, creative director of the fashion house CoSTUME NATIONAL recently played host to the German rock group Tokio Hotel at the C’N’C Space in Milan’s Via Fogazzaro.
Thanks to a competition organized with Tokio Hotel’s record company UNIVERSAL, five hundred young fans of the group had the chance to meet their idols and listen to a sneak preview of the tracks on the band’s next album entitled “Humanoid” released on 2 October 2009.
“Music is a key part of the C’N’C project – it’s been part of its DNA right from the start,” declares Ennio Capasa. “With my new internet projects through which I communicate daily with the new generations, I am in direct contact with kids and artists from all around the world.
My idea was and is to break down the final barrier to allow the fans to meet Tokio Hotel in
person in an informal and intimate space – a sort of workshop club”.
An exceptional venue to showcase an unprecedented new collection whose soul has to be rock-music based.
This collection is targeted at the heart of the new generations – and aims to communicate in the very same language as it echoes their cross-contaminated values and is wholly fired up with their energy. Milan’s Duomo cathedral square was the setting to present and set tongues wagging about a style and a decidedly no-frills commitment to attire – an approach focused on the concrete, on style yet also on dedication and awareness – but yet not a style that eschews fun and rock music.
The main feature is a soft yet sensual silhouette played out on extreme lengths enhanced with uncompromising tailoring and sartorial craftsmanship both ultra-long or tantalisingly short. Colours are applied in masterful doses – predominating black lightens in tone towards reddish and cobalt highlights to produce an almost psychedelic aura.
Stunningly picturesque prints suggest dilated and timeless landscapes. It’s all eco-friendly made with India ink or quinine.
The main fabrics are satin, devore and viscose though classic jacquard and woven cotton feature too. Finally the accessories are based around generous bags, hand-dyed with irregular effects; shoes raise you up with dizzyingly-high heels and double-plated, personalized soles.
Would you like to win a T-Shirt signed by C’N’C CoSTUME NATIONAL? It’s easy, fun and creative!
If you’re in or around Milan, make your way to Piazza Duomo tomorrow evening at 8.15 pm.
When there pick up one of the competition participation cards and take off the sticker on top. Then stick it onto whoever you want to make a C’N’C FASHION STAR. Take a digital photo and email your masterpiece to eventi@costumenational.com. Then share it with all your friends on the cnc-costumenational.com website!
The best 50 will each win an exclusive signed C’N’C SPECIAL T-SHIRT!
Good shooting and have a great evening.
Mark down this date: 24 September at 8.15 pm and a world-famous venue – Piazza Duomo in downtown Milan!
C’n’C Costume National will be celebrating Milan Fashion Week with a spectacular event staged with Milan City Council.
Objective: To kick off Fashion Week with a night dedicated to fashion – and specifically C’N’C fashion with the latest collections. There’s dance with the fabulous Eleonora Abbagnato and of course music with The Kills and Kruder & Dorfmeister plus a fabulous show by Ulik and the snob. The event will be coordinated and directed by Marco Balich.
This amazing metropolitan happening is open to everyone so come and help us celebrate the deep-rooted connection that unites Fashion to Lombardy’s capital. The idea is the fruit of a common vision shared by Ennio Capasa, creative director of C’N’C Costume National and Giovanni Terzi, Milan City’s Councillor responsible for Fashion, Design and City Events.
Milan loves fashion
Piazza Duomo, 24 September 9.15 pm
A true rocknroll street collection with metropolitan urban digital nomads must have the right location for its photo-shoot. We’ve just jetted off from Milano Malpensa on our latest mission – the new C’N’C FW09-10 campaign. Three intense days in New York but this time it’s not the usual Chelsea, Soho and Nolita venues – not even the Village.
We need a starker, more contrasted setting with abandoned buildings, new wave perspectives and post punk idlers. So here we are in Williamsburg, that crossroads of new trends, relaxation, natural photo-shoot sets that is now seen as the in hang-out for the newest generation of New York creatives.
We also needed someone with the right eyes to help capture the collection’s essence. So who better than New York photographer Dan Martenen – a vitamin-enriched, energetic dude with an infectious smile?
The next two days are going to be packed with photos snapped to a background
of rock rhythms, rain, clouds and sun. Enjoy a small taste of what’s to come
as you wait for the big story!
Three blogs, two websites, Flickr, Youtube, Facebook, Twitter, the iPhone app and the online contest …. we’re doing our best to reach you wherever you are on the Net. Thanks a million to luxurydigital for having given us the news!
And watch out because in a few days time our latest Barcelona-based effort
is coming out! Yes, it’s certainly a big sweat!
C’n’C Costume National’s space in Milan’s Via Fogazzaro 23, features many of the Dutch designer’s works including the line known as “smoke”, his “mobili sculpt”, a ceramics line and Baas’s entire collection of chairs and seats.
At the inauguration of Maarten Baas’s Real Time exhibition fashion, designer Ennio Capasa talked of his own relationship with design and the world of cinema as he presented the Dutch designer’s installation. For Capasa design and cinema are both sources of inspiration and research. Maarten Baas is now one of the leading names in international design.
Three films, three clocks and three stories about the passing of time. Maarten Baas is showing Real Time inside the C’n’C Costume National space in Via Fogazzaro 23, Milan. It’s a representation of time – both analogical and digital with real actors who enliven the clocks by moving the hands reconfiguring them every minute; they also create clocks by moving objects around on a desk. A curious and captivating interpretation that merits a few moments of your time.
Still 48h to cast your vote and support C’N'C CoSTUME NATIONAL @ Webby Awards 2009!
Many people asked us how to vote. We realized this short how-to vote video, enjoy and don’t forget to vote now!
How-to vote:
- Go to the website http://pv.webbyawards.com
- Click su “Register now to vote”.
- Write carefully all your data and submit correctly the case-sensitive validation code.
- Check your e-mail, you should see a confirmation message. Open it and then click on the activation link.
- Once you are authenticated on http://pv.webbyawards.com chose Website, and then, inside Entertainment category, choose Fashion.
- Now choose C’N'C CoSTUME NATIONAL and then click on “Cast my vote!”.
Come along to the C’N’C Costume National Showroom in Milan’s Via Fogazzaro 23 for the presentation of Real Time, clock-movies, a show on the passage of time by Maarten Baas, one of the most acclaimed names in Milan Design Week.
Ennio Capasa will inaugurate the exhibition with the artist at 6.30 pm.
How do you grab your very own limited edition T-shirt to celebrate the meeting between Ennio Capasa and Maarten Baas. It’s easy! You can buy it online at the costumenational.com store or else at the Via Sant’Andrea boutique in Milan from 21 to 27 April.
His designs spring forth from instinctive inspirations aimed at upsetting the parameters of classic design by turning them upside down. Maarten Baas is a cultured and refined thirty-one-year old designer who stands out for his smart and unpredictable approach. He is now one of the hottest names on the contemporary design scene and during the 2009 Italian Furniture Salon has a role as the director of “Real Time”. Ennio Capasa has invited Baas to the Milan C’N’C show room in via Fogazzaro where the artist-designer will showcase 3 new films on the passage of time. What for? To re-design a collection of three different timepieces to match time-marking models created by Baas himself. Take some time off and come and see them if you’re in Milan.
Real Time
C’N’C Costume National, Via Fogazzaro 23 – Milan
Wednesday 22 to Monday 27 April 2009, 10 am to 8 pm
Trends, news, collections, back stage, interviews, catwalk video clips, stores and lots more!
Starting today you can keep up right up to date with the world of CoSTUME NATIONAL on your iPhone and iPod Touch.
Just download the free plug-in to connect to the world of CoSTUME NATIONAL.
You can then view videos of all the collections, special catwalk features, back-stage photographs, all the blog posts, news on stores and latest promotions, not to mention close-ups of clothing items and interviews.
Simple, fast, functional and digital!
“The Plug Generation’s pleasant plundering of the ’80. Innocent unawareness. Their eyes erase the boundaries between day and night, disco and street, lights and colours. Urban bikers sit well on the present and launch into the future like a spark.” Ennio Capasa, designer
C’N’C’s street collection in rockn’roll mode. The clear eighties influence is there – with exaggeratedly baggy sizes that are blue-tone, red lacquer, gold & silver. Refined fabrics including matching sequins, matted lurex wools and cut-thread chiffon. Skirts are mini and pleated high up the waist, and then tightened at the hips; the motorbike-style trousers come with protective padding – a real metropolitan biker’s look. Over-the-top bags and sky-high heels complete the look.
Look who’s there sitting in the first row of the C’N’C parade.
From left: Giuliano Sangiorgi (Negramaro), Stefania Rocca (actress), Filippo Perbellini (singer).
BEFORE, 7:45 am, before make-up, hair stylists and breakfast. AFTERWARDS, 10.45 am a few minutes prior to the parade. This is the report by the photographer Settimio Benedusi for the Corriere della Sera blog on back-stage at CNC. It documents the transformation of the models – from when they arrive still sleepy and bleary-eyed to when they’re ready for the runway.
Charged up, fast, poised and ready-to-go – rockn’roll style! Take a look at the backstage photographs of C’N’C on flickr – the models being made-up, the cat-walk trials, the final touches and all the emotion behind the scenes before and during the parade.
An incredible range of creative and highly inventive devices including locating the C’N’C brand on the moon, using your kid brother’s toys and enticing patterns made with the pet cat’s crunchy biscuits. Others emptied the cutlery drawer or made compositions with their own hand-prints not to mention an avalanche of videos, photographs, wailing sirens, skate-boards, Rubik cubes, pins, studs and buttons. Every possible item seems to have been used but what comes over most is the limitless creativeness unleashed for the C’N’C Contest.
Some good news: all projects are now in Ennio’s creative studio where he is sifting through them to select the best. Soon you will learn the names and see the pictures that will come clothes an accessories for the brand’s net collection.
See you on the runway!
It’s time for the new on-line casting on My space.
In the wake of Paris and New York C’N’C is now off in search of the Plug Generation in Buenos Aires.
If you feel you belong to our network, if you feed your ideas through the web, if you love travel, you’re curious and most important you are seeking personal experimentation opportunities, do take part. You could be one of the new faces in C’N’C’s next advertising campaign!
“I designed a techno-rock collection made of hyper-technological fabrics, ethereal and transparent they make the silhouette visible showing the movements and joints of the body through the garments. The see-through effects and overlapping of layers in black, white and grey reveal the structure, the construction of every piece – but not the naked body – as through x ray specs”. Ennio Capasa, designer. Read the rest of this entry »
Get to know the young people behind the latest C’N’C advertising campaign: the New York Plug Generation!
Find out where they come from, how they dress and what they do in New York. Every week we present one of them to you.
Get to know the young people behind the latest C’N’C advertising campaign: the New York Plug Generation!
Find out where they come from, how they dress and what they do in New York. Every week we present one of them to you.
Get to know the young people behind the latest C’N’C advertising campaign: the New York Plug Generation!
Find out where they come from, how they dress and what they do in New York. Every week we present one of them to you.
Get to know the young people behind the latest C’N’C advertising campaign: the New York Plug Generation!
Find out where they come from, how they dress and what they do in New York. Every week we present one of them to you.
Get to know the young people behind the latest C’N’C advertising campaign: the New York Plug Generation!
Find out where they come from, how they dress and what they do in New York. Every week we present one of them to you.
Get to know the young people behind the latest C’N’C advertising campaign: the New York Plug Generation!
Find out where they come from, how they dress and what they do in New York. Every week we present one of them to you.
Get to know the young people behind the latest C’N’C advertising campaign: the New York Plug Generation!
Find out where they come from, how they dress and what they do in New York. Every week we present one of them to you.
Get to know the young people behind the latest C’N’C advertising campaign: the New York Plug Generation!
Find out where they come from, how they dress and what they do in New York. Every week we present one of them to you.
Six girls and five young men aged between 17 and 29 from different countries and cultures, interpret Autumn/Winter 2008/2009 by C’N’C CoSTUME NATIONAL. The protagonists of the new advertising campaign were chosen this year again on MySpace through a web casting. The campaign was photographed by Stefan Ruiz in New York in a former factory with an authentically downtown flavour.
Have a look to the new C’N’C campaign and have a look to the back stage and to the New York Larissa’s Diary Read the rest of this entry »
You’ll find all the videos featured on the blogs and C’N’C and CoSTUME NATIONAL websites on youtube. From today you can view and review them again and again as many times as you like, listen to the interviews with Ennio Capasa, watch how campaigns and collections are put together, zoom in on the backstage of fashion shows plus much more. . .
A bag charged with Energy – always.
Solar Bag is bag with a miniature solar panel built into its fornt to accumulate energy. Inside there’s a battery and a range of l-plugs so you can hook up your I-Pod, mobile phone and every type of digital device. Read the rest of this entry »
There among the hair stylists hard at work, the models trying out the catwalk, photographers and cameramen shooting the venue from every angle – there from behind the scenes, we have been assiduously tracking what went on backstage at C’N’C Plug Generation F/W 08-09 – specially those moments before the lights went out. Read the rest of this entry »
Kathy Diamond, voice of the latest C’N’C CoSTUME NATIONAL show, talked to us about her music and her longstanding passion for fashion (before she became famous she had a boutique in London) and of the key role MySpace has played in getting her known by the general public.
We have decided to go digital as much as possible to reach the largest number of people in an interactive and creative way! That’s why from today you can access us on-line with our new websites, in-depth blogs, myspace page, our YouTube channel with Costume TV, flicker with all our photos, facebook and all that’s happening . . .
The black T-shirt with the vector graphics was inspired by C’N’C’s latest advertising campaign. It’s a tribute to the world of MySpace used to seek the lead players in the recent C’N’C ad campaign. Many artists, students and music lovers were chosen for the designer label’s first web casting. The second one, shooting in New York is finished a few days ago. We are waiting for the campaign!
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