“The children of Rock’n’Roll have rediscovered commitment without abandoning amusement, just like their fathers but with more sensibility. They love and respect the environment, but they would never stay away from the city. They love the new just like the old, they live of contradictions dressing accordingly, by mixing street-wear and underground culture”. Ennio Capasa

Ennio Capasa combines C’N’C CoSTUME NATIONAL’s SS2010 soul to the Children of Rock, expression of a generation that has absorbed, adapted and induced Rock’n’Roll.

Theodora Richards, daughter of the legendary Keith, and Max Kamins, son of record producer and Electra’s ex leader Mark, star in the campaign.

Theodora, known for her very recognizable rock-chic style and passion for drawing and painting, and Max, the Young Lord’s eclectic bassist, are the iconic interpreters of the brand’s spirit. Ennio Capasa trusted their irrepressible personalities making them responsible for the decision of the outfits worn for Dan Martensen’s camera.

The campaign was shot in Venice Beach, Los Angeles.