Josef Schulz’s empty signs

(plug generation)

16 02

Josef Schulz combines photography, design and architecture and has probably had “Less is more” tattooed on his body somewhere. He’s a master in the technique of removing written messages and graphic signs from advertising hoardings, office block facades and city store names and ads. What’s left is just a silhouette, a blank, an outline and a colour to be added to the overall look of the landscape. And the most interesting aspect of all this is the fact our attention is caught – even if the actual information is missing.

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