“A new age. A change of paradigm. A fresh way of communicating and making fashion in a more direct way by breaking down the barrier between the fashion nomenclature and ordinary people in the street. Our “new pop” is channelled through quality, cyberspace, sharing, real time and streaming.” Ennio Capasa.

Sharing and quality are the bedrocks of the working arrangement between the film director Paolo Sorrentino who came on stage at MILANO LOVES FASHION to read out a piece of prose in memory of the great Italian literary figure Fernanda Pivano.