A dozen containers stacked up side by side on a heavily trafficked road. Just another intercontinental haulage company? No – the highly original one-brand shop known as Freitag: the Zurich-based manufacturer of shoulder-bags made from recycled materials (truck tarpaulins rather than car safety belts) now “must-have” unisex items for fashionable city people. This unusual store on several floors contains the most recent designs by the Swiss brand: rucksacks, baby-slings, wallets, eBook and iPod holders.
And when it’s time for shop to move on? All that’s needed is a prominent “look-here” sign!