This latest personal art project takes the form of a graphics book featuring twenty short aphorisms some of which could be accused of being banal. They range from «There’s no point in worrying » to «Money doesn’t make me happy», «Honest people are interesting» and «Striving to look good puts a limit on my life».

Banal? Just the opposite. In Sagmeister’s hands his usual talent and taste for surprise imbue this exercise in style with a special vibrancy – packed with inventions and graphic coups de theatre.



Seeing is believing so take a look!
Another special aspect of this is that each section was commissioned by a client who contributed to part of the work.