A name taken from the Schnitzler novel (which inspired Kubrick film Eyes Wide Shut) and one that promises a different viewpoint in the glossy and ultra-branded world of commercial fashion. Traumnovelle looks like a fanzine. It stands out from the crowd for its cinematographic approach to its fashion features and the absolute purism and veto it applies to any retouching of images.

This to such an extent that if you fill in the removable coupon on the inside back page (as people once did!) they’ll send you an original unpublished photograph taken on the set.